Magento ecommerce software is developed on the open source platform and used for e commerce shopping cart building. Official site of Magento shows that more than 60000 ecommerce businesses have been benefited by this software and the software has been downloaded more than 2 billion times. Why Magento is so highly regarded among merchants?
Open source benefits:
Being on the open source platform, you can get following facilities:
- You can free download Magento shopping cart software
- Developers of Magento can create add-ons to the original software to build custom shopping carts for ecommerce business.
- You can view the code and understand the software logic for each user interface development.
Special benefits:
Besides advantages of its open source framework there are other features what makes Magento a special software to use in the e commerce shopping cart segment:
- Layered navigation: This feature lets customers to filter their search. Like, if your product is kind of clothing like shirt and pant, you can design Magento’s Layered Navigation through Category, Price, Color and Manufacturer etc. The layered navigation feature helps consumers to narrow down the search results.
- Upsell and cross-sell: During the final checkout on item, other selling items can also be placed on Magento shopping cart. So, by ‘upselling’ customer who buys one product may feel interested about buying the other product also. In another Magento module, merchant can promote multiple products, saying, “Customer who felt interested about Product X, also checked out items like Product Y and Product Z”. This module can be placed during ‘cross-selling’ even before selling one product.
- Magento’s Dynamic User Interface: There is an advanced AJAX interface in Magento CMS that automatically updates shipping and billing. The whole calculation happens in background such that customer can see the final result without refreshing the page.
- Pre-selected shipping methods and default payment: The shipping method and default payments can be set for Magento on a prior basis. This actually saves your final payment time and the default price gives some idea about the estimated price tag.
- Multi-websites and multi-store functionality: Multiple websites can be managed from Magento Commerce and you can create multiple stores in Magento. Suppose, you have three kinds of products: software, movies and music. You can book two domains like coolestsoftware.com and audio-video-download.com. Both of these sites can be maintained by Magento. Under coolestsoftware.com, you can keep ‘shop 1’. Under audio-video-download.com, you can keep ‘shop 2’ (selling music) and ‘shop 3’ (selling movies). This way the Magento Commerce can manage your shopping carts
- Customized layout: The layout for Magento can be customized and you can edit the CSS. The .PHTML that holds the header structure of the page, can also be nicely adjusted. So, every online merchant can personalize the look and feel for his site. By customizing the Magento CMS, you can add your content at the final checkout page also.
- Extensions through Magento modules: Magento has a number of free and paid extensions. The free and paid Magento modules can perform several tasks like, earning points for consumers, live chat and customer support, newsletter service, creating more static block and content, adding links to Facebook, Twitter and many more. And payment gateway can also work as well with Magento module. The extensions are very much compatible to the Magento platform. These extensions help in Magento order processing, better customer relationship and effective product promotion.
Due to Magento store’s customizability and integrated shopping cart solutions, online merchants are relying on Magento. Also there are free and costly Magento templates according to your industry that you can download and customize in your own Magento CMS. If you are looking for open source ecommerce software for your shopping cart solution, try Magento today. Download and install it. Then customize it according to your own purpose. That’s all it takes to experience the fastest growing shopping cart software.
