15 Google Shopping Campaign Tips to Make More Money While Spending Less

In order to improve your online store, it is a requirement to optimize your Google Shopping Campaign. Optimizing your data feed for Google Shopping Ad’s can be done in many ways. This article describes 15 Google Shopping Campaign optimization tips that you should try in order to generate more profit.

It is very important to consider several factors when it comes to setting up your google shopping campaign because the majority of product searches are being utilized by Google. Therefore, you should make sure that  Google is your priority advertising area. Here are the top 15 Google Shopping Campaign tips that you should try in order to generate larger profits while spending less.

google shopping campaign tips

  

Avoid irrelevant clicks

If a keyword becomes negative or redundant to your campaign then pay it no attention. Just focus on the right keywords, stop paying for irrelevant clicks,  especially if you are on a budget.

Trust on the  reliability of Google Shopping Campaign

Remember, Google Shopping Campaign is a reliable tool in driving potential customers towards your products. If you have a small budget or not, if you know how to utilize Google, you can have higher conversion rates.

Determine the top 10% of your products

Try to determine the highest 10% of your products that gather the most revenue, then optimize your campaign to suit, this will drive you higher in the rankings.

Work on your data feed

You need to make sure that your titles are correctly optimized as well as the description and product details. You know too well that data feeds can often feel tacky but a correctly optimized version will serve as a strong foundation to your Google shopping campaign.

Use the 16x-32x ROAS

If you wish to recieve high returns then you should remarket, targeting your customer matched audiences with Google Shopping in the range of 16x-32x only. This is ideal if you need to stick within a budget, you don’t have to spend a lot to generate high returns.

Don’t be intimidated

There is no need for you to be intimidated by Google’s Shopping Campaign, your own native store is your passion, however If you want to gather customers from various channels then you should consider Google Shopping Campaign, you can reach a far wider audience.

 

 

 

 Keep on optimizing your feed

Make sure you optimize your feed regularly, incorrect information can drive potential customers away. There are some revision tools that you can use in order to make sure that your ROAS is effective.

 Keep on optimizing your feed

Make sure you optimize your feed regularly, incorrect information can drive potential customers away. There are some revision tools that you can use in order to make sure that your ROAS is effective.

 Utilize images

As much as possible, use images in order to stand out in the crowd. It is also highly advisable that you take effective SEO practices into consideration,  you’ll have an edge against your competitors this way.

 Utilize the algorithm

It is important that you know how SEO works as well as the utilization of the Google Shopping Campaign platform. If you can understand the algorithm then you can utilize it to develop a more successful strategy.

   

Courtesy of Google Inc.

 

Use the most of character limit

Ifs you can, we suggest that you stay within the 5,000 character limit while writing your product descriptions. You should also utilize the custom labels and keywords in order to improve your SEO.

Provide well-written content

It is very important that you provide well-written content, this is a vital aspect in driving your campaign up the rankings. For the content to be effective, you should make sure to include all important details of your products, as well as accurate keywords.

Provide more products

Add more products to your feed so that Google will pick it up far quicker, this will help you reach your target customers. For those who have fewer products, try joining single ad’ groups, instead.

Gather traffic into your feed

Place your products into the Google local inventory, this will promote and drive traffic to your feed.

Consult Business Professionals

Make use of existing resources, they are proven to work and can offer specific advice. For more information regarding your Google campaign, visit our article, Overtaking the Competition With Google Trusted Stores.

 

 
Written by:

Kinkar is the extremely talented COO and co-founder of CodeClouds IT Solutions Pvt. Ltd. He is also the globally recognized expert for IT solutions, technology innovation, and business consulting. He oversees the strategy building, brand management, manpower management, technology innovation, worldwide client management, and the path of learning & growth for CodeClouds IT Solutions Pvt. Ltd.

 

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