CodeClouds

Headless commerce is a relatively new concept in the eCommerce industry. It’s also one you can’t ignore. So should you try separating the backend and frontend of your eCommerce store? Or stick with a traditional all-in-one eCommerce platform? Well, it depends!

There’s a lot of competition for landing page conversions, so it’s critical to have well-designed landing pages that attract and convert visitors. We’ll let you in on few tips—from having a great CTA to minimalist navigation—for creating a high-converting landing page for your eCommerce business.

PWAs or Progressive Web Apps, combine rich features of both web and mobile applications (like offline access, push notifications, etc.) without having to install any app on a mobile device. Be it a fast and engaging user experience, or affordable development costs, PWAs are the way to go when it comes to staying ahead of the competition.

Checkout design and layout is a hot topic in eCommerce, especially when cart abandonment rates sit at 70%. While there are many tips on how you can get your conversion rates up (and some, like being upfront about shipping costs and having fewer fields are universal), the topic can boil down to the question—clean checkout or checkout with add-ons? The answer to this question depends greatly on your use case—especially factors like your Average Order Value (AOV) and mobile optimization.

In the age of messaging apps, email marketing is not what it used to be. So it’s time to come up with some new solutions for marketing to your customers. Fortunately, there are plenty of messaging and notification alternatives, such as SMS, Facebook Messenger, live chat, WhatsApp, and push notifications to choose from. There are also many apps, from Zendesk to Tidio, to help you utilize these channels.

Email marketing has been around for a very long time, but it’s not dead yet. The right email marketing platform will take your email campaigns to the next level, making them worthwhile even in the modern day. These days, you can integrate your email marketing platform with your CMS and CRM and run split testing and automation, all with a single piece of software. This article looks at the 10 best email marketing platforms and their features.