Posting visuals on social media is not as easy as you think. For success to come, your images should be effective – meaning it should drive the results you want. What you need for this to happen are a few tips that will help you craft the best possible image for particular social media channels.
Creating images for social media sharing is best when you know some optimization tweaks that will allow them to have greater visibility. Here are some tips that you can follow to make your social media images look great, work better and reap better online results!
Since there are different kinds of social networks, each kind has its own way of displaying and publishing visual content. Sometimes there are restrictions or specific dimensions and/or orientations that you need to follow. At the same time, you also have a variety of audience types found on each platform. Knowing these will up the chances of them being well-received and able to capture your target audience’s attention.
Optimization for Pinterest
Tall images work best for Pinterest, with the optimal size of each one being 735 pixels by 1102 pixels (width x height). This is the most advantageous dimension based on Pinterest’s layout. Taller images are able to get a more substantial amount of screen real estate compared to landscape or square images. In addition, there is also ample room for you to put not just eye-catching visuals but also compelling text.
Optimization for Instagram
It used to be that Instagram only had the option for using square images. If your image will be used outside of this, then the best is 900 x 900 pixels. Now, it has support for the portrait as well as landscape images. Large file sizes for images are better because this way the quality of your image will not be affected in the event that Instagram ends up resizing it for viewing on particular devices.
Remember: when making visual content, it is always a good idea to go bigger. Networks and channels will resize the social media image size if there is a need for it, and having a big image mean the absence of quality loss as the image becomes scaled down. On the flip side, if the image is very small and it has to be resized for the big screen, the viewer will definitely see a significant amount of loss in terms of image quality. Horizontal images are best for all your other social network sites. The images need to be 1280 x 720 pixels. This gives a wonderful 16:9 aspect ratio – the same that you can expect from HDTVs.
Optimization for Facebook and Google+
When it comes to Facebook, things will be slightly different. Yes, you’ll still find that square images work okay – but having wider images will give it a classier feel. This is because our eyes are used to viewing professionally shot photos, television shows, and films that are projected on widescreen formats.
And as for Google+, wider images will have the tendency to become the full stream. This means you will find them spread out across several columns, which then gives you ample screen real estate. You will find this to be literally as well as figuratively huge! Let’s call it a multi-column effect such as placing a gigantic billboard right smack in the middle of other people’s streams. On Google+, you can consider this as your best possible and most effective form of exposure.
These wide images will also be perfect for videos thumbnails on YouTube, thus making them a very versatile type of social images. This single image dimension alone effectively allows you to recycle a lone visual across numerous social media networks.
So there you have it – great tips that will have you crafting and adjusting better images that will deliver the results you need and want on social media! The more frequently you practice these, the easier and more automatic it will be for you, enabling you to create more momentum for the success that goes with your visual content.