If you want to double up your conversion rates in your business, then you have to do more than offer a good website to attract more traffic. Your customers are real people – they are just behind the computer screen, but they respond and react to each and every action you make. If you wanted to utilize sales triggers and psychology in order to double up your conversion rates, here are some points that you need to consider first.
One of the most powerful and effective psychological triggers is reciprocity. It is actually inevitable. The concept is very simple and people nowadays encounter this every day. In social psychology, reciprocity is a social rule that says people should repay, in kind, what another person has provided for them; that is, people give back (reciprocate) the kind of treatment they have received from another.
For instance, you give a free service for a limited time to your customers so that you can draw them to continue with your service. Afterward, you can start offering your plans and packages that will require them to pay. They will most likely feel obligated to sign up or register because they have received something from you.
In psychology, scarcity is much like it is in economics. People place a higher value on something which is limited (scarce) and place a lower value on something which is abundant. You could utilize this by offering limited products to your clients each month. Let your customers know that volume is limited and remind them again when stock becomes low. If you sell branded bags, then you could also manufacture them in limited designs and colors.
Consistency always comes along with commitment. If you are providing a certain standard of product to your customers, it is preferred to provide them with that particular standard of the product for better business. For example, if bags are being sold by you, which are made of waterproof materials, try to provide the same materials for the entire business span. If the standard of the product decreases, commitment is failed. This in a way hampers the consistency from both the sides, be it from the buyer or the seller.
It is considered as one of the most successful psychological triggers you could utilize to double up your conversion rates. With this concept, you are going to take the principle a little further so that you will gain control of the power of specific individuals.
If you are running a business for medicines then you should ask help from medical professionals with great credentials so that your product or service will appear more legit and effective. Your endorsements with the appearance of the aforementioned talented professionals will not only increase your traffic but your sales as well. You could also put famous celebrities to good use by having them appear on your TV commercials and posts.
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