How to Use Psychology and Sales Triggers to Double Your Conversion Rates

Psychology and sales trigger have attributed too much in the world of business, especially when it comes to attracting customers and heavy traffic into your website. That is why it is important that aside from offering high-quality products and services, you should also know how to execute different psychological tricks and sales triggers.

If you want to double up your conversion rates in your business, then you have to do more than offer a good website to attract more traffic. Your customers are real people — they are just behind the computer screen, but they respond and react to each and every action you make. If you wanted to utilize sales triggers and psychology in order to double up your conversion rates, here are some points that you need to consider first.

psychology sale triggers for businesses

Reciprocity
One of the most powerful and effective psychological triggers is reciprocity. It is actually inevitable. The concept is very simple and people nowadays encounter this every day. In social psychology, reciprocity is a social rule that says people should repay, in kind, what another person has provided for them; that is, people give back (reciprocate) the kind of treatment they have received from another.

For instance, you give a free service for a limited time to your customers so that you can draw them to continue with your service. Afterward, you can start offering your plans and packages that will require them to pay. They will most likely feel obligated to sign up or register because they have received something from you.

Scarcity
In psychology, scarcity is much like it is in economics. People place a higher value on something which is limited (scarce) and place a lower value on something which is abundant. You could utilize this by offering limited products to your clients each month. Let your customers know that volume is limited and remind them again when stock becomes low. If you sell branded bags, then you could also manufacture them in limited designs and colors.

Consistency
Consistency always comes along with commitment. If you are providing a certain standard of product to your customers, it is preferred to provide them with that particular standard of the product for better business. For example, if bags are being sold by you, which are made of waterproof materials, try to provide the same materials for the entire business span. If the standard of the product decreases, commitment is failed. This in a way hampers the consistency from both the sides, be it from the buyer or the seller.

Authority
It is considered as one of the most successful psychological triggers you could utilize to double up your conversion rates. With this concept, you are going to take the principle a little further so that you will gain control of the power of specific individuals.

If you are running a business for medicines then you should ask help from medical professionals with great credentials so that your product or service will appear more legit and effective. Your endorsements with the appearance of the aforementioned talented professionals will not only increase your traffic but your sales as well. You could also put famous celebrities to good use by having them appear on your TV commercials and posts.

 
Written by:
Rex Carroll has been a Bachelor of Business from Indiana Institute of Technology, Fort Wayne Indiana. Being the director of business development, Rex takes immense interest in writing about social media, brand marketing, client engagement and much more. Rex's experience as a business entrepreneur has given him the inspiration to write about direct response CRM systems, customer relations, and several aspects that fall under business operations. He is always on the search for the latest trends in the social media industry and loves to share it with the audience. Apart from an appreciable writer, he also takes great interest in management training, latest technologies, sales, travel, sports, and fishing. He has also been the captain of a men's basketball team.
 

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