Google Penalties – SEO Best Practices & Key Things to Look Out For!

With millions of websites on Google and thousands of domains purchased every day, the most important job of Google is to place the accurate domains at the head of the list and spammy domains at the end. Getting your website noticed out of millions can be difficult, so we have provided some major SEO practices to improve ranks on Google.

Google is the world’s number one most reliable and used search engine. Google’s job is to provide website visitors the most relevant websites for every searched key phrase. With millions of websites on Google and thousands of domains being purchased each and every day, google has a lot of crawling to do. Google’s job is to place the most accurate content at the top of the list and the spammy domains all the way at the end. Getting your website noticed out of the millions can be a tough job, but we have grouped below some of the best SEO practices and the key things to look out for to improve your ranks on google with no penalty!

best seo practices

10 SEO Best Practices & Key Things to Look Out For

1 – Meta Tags. Meta Tags should be properly placed in the head section of a website. Meta Tags will inform google what your website title, description, and what your desired key phrases are. This is key information that needs to be gathered by Google in order for your website to be ranked.

Long tail keywords are the best and most unique for a website to use. Long tail keywords are known to provide deep accuracy and specifics when describing a website.

Key things to look out for: Avoid keyword stuffing. If you add too many keywords to your meta tags, google may consider your website as spammy. This can result in penalties!

2 – Internal Content and Blogging. The content coming out of a website is known to have a major impact on SEO rankings. Google looks for domains that relate to their keyword meta tags. If your website is about a home decor, start a blog and write some blogs showing off your expertise on home decor. With every new blog post published, a new link will be indexed in Google’s search engine resulting in even more expansion for your site on the web. New blogs will attract new visitors, and this is the key to boost SEO ranks.

3 – Sitemap XML. A sitemap is an XML doc that includes all the links contained within a website. A sitemap should always be updated upon a new page addition to a site. The sitemap will tell robots what links are included inside a website. Always remember to update your sitemap periodically! New additions are always positive.

4 – Google and Bing. Google and Bing both have free webmaster tools that allow the average website owner to both verify their website and track their visibility on the web. It is a great idea to verify that you own your website on both google and bing. By doing this, you can also monitor your keyword rankings, indexed pages, and impressions.

5 – Hosting Provider. Get a great hosting provider for your website. The less downtime your website has, the less chance it has for falling way back in SEO ranks. Web sites that have very little down time are known to be more reliable. This is another key ranking factor to take note of.

Try out a VPS server! Most VPS servers provide websites with unique IP addresses. If you use shared hosting and another customer gets their IP blacklisted, this will affect your SEO, as you may share the same IP. Get yourself a VPS server and manage your own IP address!

6 – Pop Up Ads. Avoid implementing any Pop-Up advertisements on your website. Pop-up advertisements are spammy, ineffective, and most providers that provide Pop Up Ads may have malware advertisement released to website visitors. If Google finds any malware on your website, the site will be penalised from search results. Pop Up Ads will most likely also make your visitors exit your web page within seconds. When a website visitor leaves a page so quickly it will cause a website’s bounce rate to increase and this produces a negative effect on SEO.

7 – Broken Link Check. Run a broken link check on your website to ensure that all broken links are eliminated from your site’s web directory.

Why are broken links bad for SEO?

Web sites that are abandoned and no longer updated have a large amount of broken links inside. If you have too many broken links on your site, google may think that your website isn’t built well or it is abandoned. This is why you must clean up your website links.

8 – Protect your Images from Hot Linking. Hot Linking can cause your ranks to go down hill and your hosting usage will be wasted by other unauthorized websites.

When adding images to your website, always prevent adding clickable linked internal image directories.

Useful .htaccess Code to prevent Hot Linking:

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www\.)?yourwebsite.com/.*$ [NC]
RewriteRule \.(gif|jpg|css)$ - [F]

9 – Social Media Shares. Social media can give a boost of SEO ranks tremendously. Never buy Social Media followers or likes as they may result in google penalties and your social accounts may get reported. Post naturally on social media, allow your followers to be gained over time, and if needed for mass use, you can use a tool like OnlyWire.

10 – Local Business Listings Links. Local business listings will increase a website’s SEO rankings in local search engines. Google is the number one place to list your business.

To get ranked on Google, it is important to follow these 10 key SEO tricks we have mentioned above. A website must prove that it is original and unique to gain a solid rank in Google’s search engine. Google may take a couple of months to naturally rank a website for a search term. Have patience and apply these 10 Best SEO practices to your website and improve your Google ranks naturally and avoid all penalties!

 
Written by:
Brian is an avid follower of online industries, with a special focus on retail platforms. He believes that e-commerce will one day surpass brick and mortar stores in the modern world. Brian Hill, being in the field of Marketing and Advertising expertise in social media strategies. Social media, being the most important part of business success in the age of digital marketing, there are some of the key elements to success in customer engagement and conversion. Having an extensive experience in web hosting and design, maintenance support, CMS, CRM, and project management, Brian is the founder and CEO of LongTail Technology, a successful, entrepreneurial U.S.-based web development firm. He takes immense interest in exploring the latest trends in the industry and expressing himself explicitly through some of his beautiful and amazing pieces of writings. He also possesses a strong interest in web designing and illustrations. His articles on innovative social media strategy have helped many entrepreneurs with better advantages when it comes to cost, quality of service and turnaround times.
 

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