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Promoting business on the Internet has become a bit complicated nowadays. Though there are several ways to do it, the challenge still lies in making your site faster for a smooth and bug-free user experience, reaching out to the target customers at the earliest. Using some of the essential WordPress plugins is the best way to do it. Mentioned below are a few plugins that you can choose from.

Promoting a business on the Internet has become very tricky and technical. Though there are numerous ways of doing so. The challenges being, putting up the site, performance of the site for a smooth, pleasant and bug-free user experience, reaching out to the target customers fast and easily, bringing visitors to the site/blog or store and of course pleasing the search engines to get noticed. However, using WordPress and some of the essential WordPress plugins can be the best way to do so. Fortunately, there are many plugins are available these days for you to choose from.

Here are some of the most effective plugins that most small businesses use these days:



Most of the SEO professionals and webmasters are full of praise for this tailor-made plugin that blocks spam comments. It can automatically mark a comment as spam and holds a log for all the comments, so we know exactly which comments are blocked by Akismet, we can unblock any from the admin if we want. It has a special discard feature that outright blocks the worst kind of spams, saving disk space, and in turn, helps in speeding up the site. Including this WordPress plugin can be essential for your site to perform well on the search engines.

Contact Form 7:

Contact Form 7

This plugin is designed to help small businesses or bloggers to collect information about their probable customers or target audience. This is an ideal plugin for the bloggers who often need to get the opinions of the visitors to their blogs. The form created by the plugin is entirely dynamic, we can add in or remove any number of fields we want, the form’s field validations are also present, the form comes with an option of spam filtering through CAPTCHA and or Akismet. Provides an easy, powerful yet robust application to collect our end user’s data.

NextGEN Gallery:

Next Gen Gallery

It is basically a plugin that helps in communicate with the people through imageries and graphics. This plugin also allows the bloggers to use images of all kinds in their blogs.

It offers diverse and powerful functionality for getting images singly or in batch from your desktop to your website.

Using NextGEN we can have the following.

  • Centralized gallery management.
  • Option to add or exclude images, change gallery title and description, reorder of images, resize thumbnails.
  • Option to turn thumbnail cropping on and off, customize how individual thumbnails are cropped, and bulk resize thumbnails across one or more galleries.
  • Option to edit metadata and image tags, rotate images and exclude images.
  • We can add watermarks to batches or galleries of images.
  • We can create and organize collections of galleries, and display them in either compact or extended format.
  • Option to choose between two main display styles: Slideshow and Thumbnail, and allow visitors to toggle between the two. Or display Imagebrowser galleries and Single pics.
  • Option to choose from a vast array of options for slideshows, including slideshow size, transition style, speed, image order, and optional navigation bar.
  • Option to choose from a wide range of options to customize thumbnail galleries, including 5 different lightboxes for individual images, optional thumbnail cropping and editing, thumbnail styles, captions, and more.
  • We can display and format single images.


All in One SEO Pack:

This is a powerful WordPress Plugin that is more popular among the new and less-experienced SEO professionals. It optimizes the blog or website automatically, and the professionals are left with very little work to do on their own. It works better with Google, and that is why it is more popular among new businesses nowadays. The following reasons make it so impressive.

  • XML Sitemap support for Google and Bing
  • Google Analytics support
  • Custom Post Types SEO
  • Advanced Canonical URLs
  • Detailed Page Navigational Links
  • Built-in API so other plugins/themes can access and extend functionality
  • Nonce Security built into All in One SEO Pack
  • Support for CMS-style WordPress installations
  • Automatically title optimizer for Google and other search engines
  • Automatic meta tags
  • Effectively handles the duplicate content problem.
  • Overriding option for any title, any META description, and any META keyword


Google XML Sitemaps:

This is yet another important WordPress plugin that creates the sitemap automatically for the various search engines. Sitemaps help websites to get indexed by search engines faster. It also helps to bring crawlers to the sites faster because of which the sites get indexed rather quickly.



This WordPress plugin is gaining popularity these days among the SEO professionals and small business owners. It adds some unique features to the websites and blogs that help them to get more active participation from the visitors. These features include visibility of the used widgets site verification, grammar and spelling and much more. It provides full customization when used with other plugins, provides responsive theme design, various ways to post content to the site, increase visitors engagement, improves site performance by providing an image CDN, integrates with various other plugins like Akismet and provides security from spamming.

W3 Total Cache:

W3 Total Cache

The speed of page rendering is very important. Visitors usually do not wait for slow websites to get loaded fully. W3 Total Cache is a plugin that enhances the page loading speed of the websites and ultimately brings better experience among the visitors to them. It uses different caching engines including APC, Memcached, and even file based caching which is also effective in SSD based hostings. It includes proper headers to facilitate browser caching. So by combining client side and server side caching and a proper expiration of the cache, this plugin surely helps you to speed up your site without any hiccups.

WordPress SEO by Yoast:

WordPress SEO by Yoast

The SEO experts and webmasters have varying opinions about this WordPress plugin. It automatically optimizes the blog or website for the search engines, especially Google and Bing. If you combine this plugin with All in One SEO Pack, then the result would be optimum. More of, this plugin provides you enough flexibility to modify pages or post titles and meta contents. It also integrates lots of structured data which boosts social media based SEO.

Google Analytics:

If you are interested in finding the statistics of your piece of WordPress similar to what we have in Google Analytics Account, then there can be nothing better than this WordPress plugin. With this plugin attached to your blog or website, you can update at a regular interval without logging into to your Google Analytics account and get useful insights of visitors data.

iThemes Security:

iTheme Security

Previously known as Better WP Security, this plugin is known for its repairing capacities, especially when the website or blog faces any attack of any kind. WP is keen to get exposed for hacking attempts. It prevents several types of hacking attempts, secures your crucial files and directories by setting proper permission, blacklists IPs based on malicious attempts and many other tweaks which make your website more secure. The presence of this plugin can save your interests in the long run.


This is yet another must-have plugin for a WordPress blog or website. Due to its unique features, it is more suitable for small businesses. It identifies spammers quickly, gets to know our commenters, helps the community get to know each other, commenter’s posts can add to the conversation and gives us a way to say thanks.

Infinite SEO:

If you are more interested towards getting a faster appearance on the search engine, then you cannot ignore this plugin. It helps in boosting the rank of your website on the search engines.

There are more than 30,000 WP plugins available at present, but these are the most popular among them, especially when it comes to promoting new businesses on the search engines.