E-commerce email marketing has an average ROI of $38 for every $1 spent. Email marketing has a great capability to promote your business. Email marketing is a powerful strategy to increase sales at a greater achievement rate. Here are seven strategies that you can explore to boost your conversion rates.
Nothing irks recipients more than irrelevant content that is of little use to them. Besides discount offers, specials and coupons, educational content engages recipients and increases their interest in your brand. ‘How to’s’, quick tips, and links to good third-party resources are some ways to attract quality leads and convert them into paying customers. It is an effective way of building credibility and trust, which encourages future purchases and instills brand loyalty.
People are suspicious of salesy and over-the-top subject lines. Stating what is in the email is more likely to result in clicks (see below).
ABC Company Newsletter Dec 2016
Happy Holidays from ABC Company
Claim Your Coupon
We’re Celebrating the Launch of X (product)
The use of engaging content along with a topical subject line can be very effective with email marketing. For example, the most-discussed issues during the election cycle, Brexit, #Oscars, or #GameOfThrones. Explore ways to creatively relate/link topical themes with your products. It will keep your content mix diverse and interesting.
Consumers lose interest in a brand within a few days; it is imperative to hold their attention and stay front-and-center in their minds. A tactic that works well is personalization – targeting emails to specific segments of your target audience. Personalized offers surprise and delight consumers, and suggest that you care about them. If your strategy is customer acquisition, you may want to refer to buyer personas based on demographics, activities, and their actions on your website or social media pages.
If you’re using Google Analytics, tracking your email campaigns by tagging links in your email allows you to assess their individual performance, and understand which ones resonate more with recipients.
Even if you’re sharing great content, but not condensing it into bite-sized bits for easy consumption, recipients may feel discouraged to go through all of it. Short paragraphs, bullet points, and brevity is essential to get your message across and encourage clicks.
Too many exclamation points, all words in title case, and spammy phrases can easily relegate emails to the spam folder. A working knowledge of email spam filters is very useful in getting through to recipients’ inbox each time and deriving full value from your email marketing efforts.
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