Add a Custom Checkout to Your WooCommerce Funnel

Simplified Checkout supports a variety of platforms and offers a generic link-based checkout option to integrate with platforms that are not directly supported. For WooCommerce on WordPress, most competing solutions are plugins. You still host them, offering limited customization and integration options. Simplified Checkout is a hosted service. Users who initiate the checkout process on your WooCommerce store, integrated with it will complete the process on the secure and PCI compliant servers. The funnel tool kit that Simplified Checkout provides is one of the best checkout options for your WordPress/WooCommerce based funnel.

No coding is required to create the pages for your funnel on Simplified Checkout. There’s a kit of pre-installed themes for you to start from, and from there you can easily customize them to your liking with the page builder.

Though coding is not required, if you prefer to code something on a page directly, it does offer a code view.

The page builder has a built-in version history tool, a drag and drop mode, view for different screen sizes and devices, widgets and more.

Simplified Checkout comes with a flow builder that allows you to customize the checkout process and each step within it. Use conditional logic to determine exactly what pages the customer sees, and build the pages with the built-in page builder.

Simplified Checkout allows you to perform split testing on your funnel as part of the flow builder tool kit.

The split test allows you to select an arbitrary number of variations, each with a configurable percentage of the total traffic directed to it. It also allows you to select a conditional split, so that traffic meeting certain conditions can be directed to the split. The conditions include affiliate that sent them, the items in their cart or their value, whether they’ve edited their cart, the maximum individual item value, the device or browser they are using, the time spent on the site, and more. These conditions can be chained together with IF, THEN, ELSE, AND.

With Simplified Checkout, you can integrate as many upsells, crossells, or downsells as you wish at any stage of the checkout process. Each page for these is fully customizable using the built-in page editor. Upsells can be defined with conditions, meaning they only trigger when specific conditions are met. The conditions can be as simple as a trigger product or more complex, working much the same way as split testing conditions mentioned above.

You can create and manage coupons right on Simplified Checkout. Alternatively, you can sync these coupons from your CRM or another platform.

You can define limits on these codes, from usage limits for an individual order or customer, to an overall usage limit before the promo code expires or a time limitation. Products that they affect can be overall purchase discount, individual products, or entire product categories. You can define conditions to be met before the code can be used, like a minimum quantity or purchase value.

The coupon management also offers tiered discounts, where you can have one promotion with a different discount depending on the conditions met, such as order value.

Coupons don’t have to be a simple discount. You can also offer buy X get Y, ‘Freebie’ promotions, and free shipping.

One pain point of many stores is handling shipping. Simplified Checkout allows deep shipping customization. Restrict states, countries or regions, define shipping options and what products or orders qualify for them, base pricing on a flat fee, weight, country, or a real-time quote, and more all integrated with your CRM.

Fraud is the plague of all sales funnels. Simplified Checkout provides a fraud prevention toolkit that allows you to be more discerning about the traffic you allow into your store, and built-in automatic protection against bots and fraudulent orders requiring no condition. Filter card number ranges, block regions, IP ranges, pieces of customer data such as addresses, and more. Block traffic outright or send it to a captcha.

With WooCommerce, you need to install additional plugins to it achieve pixel integration, and even then, the flexibility can be limited. Simplified Checkout has direct integration with many popular tracking platforms and social networks. If you need something not directly integrated, the custom pixel options are powerful, with custom scripting and trigger actions that have conditional logic. Not only does the platform track pixel fires, but it also tracks fires for each specific trigger action.

Get started with Simplified Checkout for free to see if it’s the right fit for your funnel-building toolkit. Their platform is self-service with no need for a developer to get started. Still, if you have any trouble integrating it or would like to do any custom integrations with the platform, you can always hire a WooCommerce developer from CodeClouds!