Some of our potential clients were not satisfied with the options that were given to them by Shopify or plugins like Carthook, and had us develop a custom checkout for them. In this blog, we’re going to talk about why a custom Shopify checkout might be a good option for you.
The checkout page is one of the most important parts of your eCommerce store. Throwing together a ton of out of the box apps to customize your checkout page is needlessly complex, can cause you to run into issues, and still may not give you the checkout experience that your business needs. Instead, you can get a completely custom checkout app developed!
What a Custom Shopify Checkout Page can Provide
A Better Checkout Interface—With all the extensive design work and A/B testing you do on your main site, your checkout pages should get the same treatment! With a custom Shopify checkout app, you can create a checkout page that more closely matches your main storefront, and customize it based on metrics.
Payment Options and CRM integration—Using different payment gateways, accepting more methods of payment, and integrating your preferred CRM are extremely helpful in improving the checkout experience, especially for subscription based stores.
Custom Upsells, Cross-Sells and Thank You Pages—Without the need to cobble together a bunch of third party apps, you can create cross-sells that customers can add to their order without having to make a separate purchase, or bump them up to a premium item, right from the checkout page. Reclaiming customers who abandoned is one thing, but missing opportunities from customers who did convert is often overlooked! These can be part of the checkout process, or cross-sells can be displayed on the “thank you” page after their checkout process is completed.
One Page Checkout—You may want to give a more streamlined experience, or simply want your customers to have less time to think before their purchase. Whatever your reason, you can customize the number of pages, or simply integrate a one click checkout process if you desire.
Adding Trust—Sometimes you want to add things that are trust indicators. It can be as simple as tweaking the order and way which information is collected, or adding trust badges.
Personally to me, the flashier the trust badges and the more you have, the more sketchy it seems. Imagine if you go to get an oil change, hand over the keys, and without being asked the man behind the counter says “Just so you know, we’re not going to chop your car or steal anything out of your glove compartment.” You’d be a little suspicious wouldn’t you? Well either way, adding trust badges may be what your checkout needs, and you can do it. Tone it down a little, and it can also serve to let the customer know you have plenty of payment options.
For some reason people seem to trust a site more if it has more payment options, especially if there’s one they’re more familiar with using listed. The right indicators of trust for your store, be it flashy or subtle, can make a big difference.
Custom Messages in Checkout for Certain Products—Urgency messages/low stock warnings, sales, or other messages can be added for individual products or product groups at any stage of the checkout process.
No need to Upgrade to Shopify Plus
Having a custom checkout may mean you may not need to upgrade to Shopify Advanced or even Plus, which currently costs more than two grand a month. If there’s any checkout related feature you’d need to upgrade to get, you can just replace the checkout entirely. If you need plus, a custom checkout could pay for itself within a year easily.
You’re going to have so many options to customize your checkout, you might not know what’s best right away, and you’ll want to turn to split testing. Split testing can be done without a custom Shopify checkout, but it’s way easier and more effective taking the checkout into your own hands, and you’ll be able to use third party A/B testing tools more easily.
How it’s done
First, you redirect the customer to a checkout page outside of your store, hosted on a subdomain to make it appear with the normal domain name, making it seamless to the customer.
The cart data is collected from the Shopify API, and passed to your custom app. Once the address and payment info is collected, it is sent through the payment gateway, and once the order is successful the transaction information is sent back to Shopify’s database through the API.
Customizing your Shopify Checkout with our out-of-the-box app, Unify Checkout!
Over time, we’ve had so many clients need solutions like those mentioned above, our expert Shopify developers made a platform to make the process of customizing your Shopify checkout easier. Unify works like a custom checkout, meaning the checkout happens outside of Shopify and is processed through your CRM, and is sent back to Shopify’s API. It’s not a standalone app, and you’ll need either Konnektive or sticky.io in order to use it.
With Unify Checkout, you can—
- Boost your conversions with upsells and effective checkout pages layouts
- Add profitable bump offers
- Add one-click upsells
- Upgrade one time customers to subscriptions
Where the real power of Unify Checkout lies is the Add-Ons made to handle common customizations.
Unify has an ever growing library based on features clients need, things like generating prospects from abandoned carts, Promo Codes/Gift Cards, Upsells/Cross-Sell, Kount integration, adding a captcha, adding Google autocomplete, and so much more. You do a lot without the need for extra development work once you’re on the platform—design and implement as many upsells, downsells, cross-sells as you need, and charge it all as one payment. You can also use a ClickFunnels custom checkout with Shopify using Unify, if that’s what you prefer. It’s a great tool to increase the average value of your orders.
A custom Upsell Demo with Unify
Along with a custom checkout, you also get access to features like a customer portal, where customers can manage, track, and cancel their orders.
Whether it’s a custom checkout that Unify can offer, or something beyond, we can do either here at CodeClouds. If you’re interested in getting a custom Shopify checkout, get in touch with us.