• 5 min read

The Death of Nutra and the Rise of Telemedicine

Written by CodeClouds on 12 Feb 2026

Traditional direct response campaigns are no longer profitable for most, especially those who are entering the space now. Products like weight loss, skincare, and supplements are difficult to run profitably and payment processors have been restricting the space more and more over time. Credit card providers are no longer favoring trial offers.

Product funnels aren’t dead, they’ve simply gotten more advanced. Telemedicine is now a more legitimate space, with seamless ways to offer prescription products that require medical consultation.

Why Traditional Direct Response Campaigns Aren’t Cutting it

There’s a constant product churn in the space, and the customers are feeling offer fatigue. The Average Order Value is low, and the CPA from affiliates is high. If you get them to accept an offer at all, there’s a much higher chance of a chargeback or other refund dispute. Merchant accounts are fragile, and processing payments in this space is a risk. It’s certainly not a sustainable space long-term.

Margins are ever-thinner, the space is increasingly regulated, and the potential customers want more proven products for their money.

Telemedicine is the New Nutra

Telemedicine is booming. By 2030, it’s projected to be a 380 billion US dollar market, according to Grand View Research.

Customers are already trained and willing to buy prescription medications online. Most people had to try telehealth in some form or another during COVID, and many enjoyed the convenience of skipping an in-person doctor’s appointment. It’s well known that the doors were blown open then, and legitimate platforms and services sprang up from that opportunity.

Most people already know you can get proven, working, routine ‘fact of life’ medications like ‘Sildenafil’ online, by the huge amount of marketing about it in every space. No one has to be convinced that anything works or is legitimate. Customers are willing to trust a prescription medication like ‘Sermorelin’ does what it says on the tin for most people. They just need a health screening to make sure it’s safe for them to take. The same goes for GLP-1s, blood pressure medication, diabetes treatment, and more. The product trust factor is already proven; it’s simply the platform and process the customer must trust.

In terms of regulations, it’s easier than ever to offer remote prescriptions and consultations, and there are a lot of trusted options to fulfill these services targeted at this space now. Simply put, direct response funnels can now offer prescription drugs legitimately through HIPAA-compliant, medically supervised telehealth intake forms.

Running a Modern Telemedicine Campaign

It’s not nearly as hard as it used to be to run this sort of campaign. There are a few key elements you need:

Doctor network integration for consultations and prescriptions
Intake form and patient portal development
Identity, email, and SSN verification platform
CRM and subscription payment management
Address verification and fraud prevention tools
SMS and email marketing platform
A Certified Pharmacy Fulfillment Network

“In addition to these things, you need a patient portal so users can access their prescriptions, communicate with physicians directly, manage follow-ups and renewals, track the fulfillment of their prescriptions, and manage billing.”

You need to be able to take one or more service providers for each of these pieces and link them together. At CodeClouds, our funnel-building framework allows our developers to get a custom telemedicine funnel running with a variety of providers quickly and easily.

What CodeClouds Can Build For You

Our engineers specialize in both LAMP and MERN stacks, allowing rapid development of HIPAA-compliant funnels, scalable patient portals, and integrated payment and subscription management. We can handle the design, development, and integrations you need for a telemedicine offer and more. We offer:

Funnel design and development
Doctor network and pharmacy integration
Traffic and ad platform integration
Customer identity verification and anti-fraud tools
Branding & product packaging/label design
Email & SMS marketing campaign setup
Landing page design and development
Patient portal development and integration
Payment processor integration with CRM
Any further customization, design, or development you need

review from the CEO of our partner, checkout champ

CodeClouds has partnered with Beluga Health, Telegra MD, and MD Integrations to integrate trusted Doctor Consultation and Prescription platforms. We’ve also partnered with Checkout Champ, Sublytics, and Vrio to deliver custom checkout flows, analytics, and subscription payment management to customers running telemedicine offers.

Trust the experts at CodeClouds with more than 15 years of experience in medical offers and custom eCommerce development. We will help you navigate your telemedicine funnel launch with reliable partners and integrations.