Online marketing is rapidly evolving. Every year there’s new software, hardware, and new user preferences. For a successful online marketing strategy, you need to stay updated on the latest digital marketing trends. Know your greatest advantage and reach new markets by leveraging your reputation and expertise.
Another year is another opportunity to create better marketing strategies and increase revenues. Unfortunately, the first quarter of the year is already winding down and you find yourself scrambling to find new ways to get the marketing ball rolling. But fret not! You can still catch up with these must-try digital marketing trends in 2016.
Marketing Trend 1: The Continuing Rise of Video Ads
Video ads are not new, but you can see how much bigger and better they are this year. More and more platforms like Facebook and Bing are offering opportunities to place video ads, and with Google implementing in-SERP advertising, you can rest assured the market is welcoming video ads.
Marketing Trend 2: New Strides in Wearable Tech
Smart watches gained a steady footing last year, and it is obvious they are here to stay. You can expect better versions this year, and should ramp up your digital marketing strategies to account for this and accommodate real marketing (and not just online marketing).
Marketing Trend 3: App Indexing = App Boom
2016 is the year where more and more brands will recognize the advantages of digital marketing trends and create a dedicated app for their business. The ranking possibilities are just too good, and having a site that is optimized for the mobile platform won’t be enough. Having an app gives you so much leeway to make the brand experience more fluid and convenient in ways that a mobile-optimized website cannot.
Marketing Trend 4: Digital Assistants – Optimization Made Even Better
You’ve done SEO and PPC (pay-per-click). Now, it’s time to try having a digital assistant. The trick is to make your content accessible to both Siri and Cortana (and others like it, which you can probably expect later in the year) so they naturally pull up your information instead of you always trying to drive people to your site.
Marketing Trend 5: The Birthing Stages of Virtual Reality
We’re already seeing the birth of virtual reality (albeit in incremental doses) before our very eyes, thanks to Google cardboard, Oculus Rift, and other implements. While mostly targeted for applications such as video games, it is nonetheless a new and potentially effective channel for brand marketing. This will be a whole new addition to the world of online advertising that is also integrated with video channels, social media platforms, and for now, some token forms of messaging. Some think it is just a fad, but with billions of dollars poised to fund it, we’re making it a marketing priority this year.
On your end, it’s a good idea to look at what you currently have in place and see how these marketing trends can be included or changed to make your strategy even better. With the clock ticking, there is no time to waste – only potential revenues to be gained!