If you are really serious about harnessing the power of social media to drive more revenue, then chances are you have a few Facebook ads in place. But are you sure enough that you are using it to its maximum potential? There’s more to Facebook ads than meets the eye – and when you are dead set on improving your numbers, you need to heed these five sales-driven strategies that are oh-so-easy to apply, stat:
Click-through rates (or CTR) on Facebook ads show steady growth year in and year out, but it doesn’t push its boundaries as much as you’d want it to. This is because there is a tendency for ads to be quite generic. When an ad is too generic, it won’t be relevant to a particular group of users. So there is a chance that the whole campaign may flop. What you need is to identify buyer personas and target your ads to address their problems as well as their requirements. . A buyer persona is a representation of the ideal customer, with its characteristics padded out from information through real data and market research on existing customers. Once you have your buyer persona, it is easier to create campaigns that are locked and loaded for this specific group alone, achieving higher scores for relevancy.
You don’t want curiosity clicks that increase your CTR but do not translate them into sales (they may even end up costing you money). What you want is for your leads to be pre-qualified, and in order to do that you need to a) display the prices of your product/s so as to filter out all the people who don’t have the budget for it (as well as attract those that find the price within their reach), b) openly state your target market in your ad copy, and c) give the shipping information or purchase conditions. This shortlist can already eliminate a good number of curiosity clicks and seek out those who really want your stuff, effectively saving a lot of time and money.
This is a major one among the Facebook ads success tips. It is easier to capture user attention if your ad offers incentives just by clicking on it.
Believe it or not, product images really do influence buyer behavior. Attractive images that are styled to capture the taste of your target market will generate more clicks and increase your ROI. On the flip side, poor quality images actually turn off would-be customers from checking out your ad. Some image features will guarantee an increase of CTR, such as:
After perfecting images, you will want to come up with killer copies that compel users to take action. Following the AIDA model is as simple as:
Following these five simple and highly doable strategies to revamp your Facebook ads should be done ASAP. The sooner you get to it, the sooner you will enjoy the improved CTRs on Facebook!