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Facebook Ads and Google Adwords: Which One Is Right for You?

Advertising is the best way to take the lead in the competitive market. Facebook ads and Google Adwords are both strong and competitive platforms to help get your products out there. We compare their strengths and weaknesses, so you can make an informed choice about where to put your ad spend.

Facebook Ads and Google Adwords: Which is better for you?

A vital part of running any successful business is online advertising. There are several ways to attract your target audience. Two of the biggest players in the business are Facebook and Google, and you need to scrutinize them very closely and judge what type of advertisement you require.


According to Forbes, Facebook in the recent years have seen a 50% increase in the active advertisers. On the other hand, Google Adwords only saw the 17% increase in the past few years.

If we consider Facebook in comparison to Google, it is indeed a scrappy newcomer and it can really never stand up to what Google has in store; however, there are many opportunities for the entrepreneur in Facebook ads. With very little cost for the PPC you can start off with the campaign on Facebook ads to promote your business even further. Where PPC for Facebook ads in the US costs an average of $0.28, Google Adwords search average PPC costs $2.32; Facebook PPC is 88% cheaper than Google Adwords. However, Google Adwords can be successful in attracting long standing-business whereas with Facebook people are mainly looking for quick customers. Facebook may get you 1.28 billion active users, 1 trillion page views and potential reach of 43.8% of internet users. On the other hand, Google Adwords can reach over 2.6 million Google searches per month, and in total they have more than 180 billion Google searches.

Targeting Audiences:

When it comes to Facebook, they segregate their audience in the following ways:

  • By where they live based on the country, state or province, zip code, phone number and many more detailed information.
  • By age, gender, education, relationship, job title.
  • Based on their hobbies, page likes etc

On the other hand, Google Adwords targets a little bit differently:

  • By country, region or city. This is mainly based on where your customer will be when they are searching for you.
  • By keywords (or negative keywords)
  • Language is a huge factor when you are using the Google adwords.

Mobile Advertising:

Where Facebook optimizes ads for iOS and Android, Google prioritises mobile and tablet ads. Moreover, 21.7% of Facebook’s revenue comes from mobile advertisements and 46.8% of Google’s ad revenue comes from mobile.

ROI or Return On Investment:

The ROI on Facebook is generally better than Google Adwords, because they’re pay-per-click, and Google adwords can and will get costly over the course of a campaign.

To conclude, it can be said that when you are looking for impulse clicks and brand-building, Google Adwords can be the best option available; for lead generation and customer acquisition, Facebook is the answer. Be it a small or a large scale advertising campaign it is important to make sure that you have acceptable ROI in the end and that you can reach targeted audience in this competitive market. Neither Google Adwords or Facebook ads are better than the other, rather they have differing use cases. Where Facebook is a good platform for lead generation, Google can draw customers for immediate sales. Together, they make a powerful team.

eCommerce experts
If you want to dive more into the specifics of working with each platform, read these 14 Google Shopping Campaign Tips, or check out our Facebook ad tips. We’re eCommerce experts here at CodeClouds – maybe, if you keep at it, you’ll become an eCommerce expert too.

Originally written March 15, 2017. Last updated September 8th, 2020


Written by CodeClouds

CodeClouds provides effective and quality solutions for various web technologies. We have responsive and swift communication 18/5 and deliver quality development services around the globe.

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