Many entrepreneurs will tell you that apart from having a really good product or service, the best way for your business to be trusted is to have unparalleled customer service. A brand that looks after its customers will always enjoy not just new clients, but more importantly, repeat ones.
One way to make the task of establishing better ties with one’s customers is by investing in a CRM (customer relationship management) software. There are several great ones to try, and one that is well loved by established web-based entrepreneurs is Limelight CRM. Here are four things that you need to know about the cutting-edge features of Limelight CRM to understand why it is so popular with those who have more than just a foot in the door of the online business.
The cornerstone of success in customer relationship management is quick and easy access to information that will allow you to answer concerns and queries as well as provide solutions to your customers’ ever-growing needs. This kind of smooth interaction with customers is achieved through a user-friendly interface that gives you easy access to a customer database. It allows you to see order histories that are arranged in tabs according to status. The system also provides record updating in a secure manner, enabling you to apply the needed actions to their orders and attend to future inquiries at the same time. Plus points are given for commands that help you upsell items, too.
Apart from the user-friendly customer database, Limelight CRM also generates a prospect database that allows for following up with customers, salvaging their orders, and adding notes to personal records (as well as have these records exported to your call center gateway should the need arise).
Limelight prides itself at being a web-based solution, thus, the necessary tools for creating and setting up multiple campaigns are available to their clients. These campaigns can be one or two pages, provide details for single products or several ones, with the option to upsell or without. The tools also allow you to customize the pages so it’ll have its very own look as well as feel. The system supports a variety of billing models (both single billing as well as automated continuity billing). This makes for better flexibility in terms of working with a variety of programs as well as business strategies.
Users will also appreciate the option to incorporate third-party providers like payment gateways, affiliate tracking systems, autoresponders, fulfillment centers, and more. Should the need for more particular systems arise, this functionality will ensure that you get to use the software and solutions that you want and have these smoothly integrated with Limelight’s system.
Fundamental to any business is data, and Limelight truly shines in generating detailed as well as summarized reports to suit your every need. You can determine which data goes into the reports, allowing you to focus on particular aspects of your business. On the flip-side, you can also have the system generate the bigger picture in case you want to see the overall direction that your business is headed. There are options for full transparency of business activity, thanks to deep analysis features that you can have the system perform after setting up a predetermined criteria.
It is very easy to launch better email campaigns to existing customers and potential ones (and in a separate manner), thanks to the integration of third party auto-responders that process your data in order to monetize it. At the campaign level, you can assign auto-responders for particular customers and peg that with its own auto-responder account. Everything is done in real time and the software does follow up of pending orders as well as sending information about particular products that might capture their interest.
If you are still in the market searching for the best online CRM or are looking to replace your current system for one that has more functionalities and customization options, it is safe to say that Limelight is a good bet. It has been able to adapt quickly to the ever-changing needs of the online retail scene, allowing its users to provide better results by improving customer relationships and becoming more attuned to the needs of customers.
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