You’ve done your research and you know that the next step in bringing your brand to greater heights is by creating an app and getting your customers and clients to use it. Today we’re got five tips to help you get the most out of your mobile app marketing.
The right time to start building hype is going to vary depending on the size of your company and app—Google can announce things whole years ahead of release, but smaller fish are likely to slip out of the public consciousness before release if they didn’t time their buildup correctly. For most apps, I’d say a month to six weeks is about perfect: enough to give you time to get everybody’s attention, not enough time for them to forget you entirely. You can start teasing earlier than that (some guides recommend dropping your first hints as early as 50% of the way through production) but your main thrust needs to be in the weeks building up to the release.
The ideal pre-release mobile app marketing campaign is a crescendo: it starts small, then builds and builds, then peaks at the moment of maximum impact.
Word of mouth is one of the single most effective mobile app marketing tools in our social media age, and the way to get it going is to get your product in the hands of people who are going to talk about it on their own. Identify blogs and influencers in your field, then offer them a free copy of the app. This isn’t a paid review and you’re going to falter if you approach it like one. You can pay, but this is a different beast, a simple “if you like it, tell people about it.”
You can be precise about the scheduling here: it’s perfectly normal to ask them to withhold their thoughts until closer to your release.
This is part of why networking is so important: having a network of influencers and bloggers makes it a lot easier to get this sort of promotion going—people who know you are more likely to respond positively, and to go out of their way to help with your publicity.
You already know why your app is good, but the hard part is communicating that to other people. You can never predict which approach is going to work with each customer, so it’s good to try a few different angles—to cast as wide a net as possible. Blog posts, videos, visuals and infographics: the more ways you get your name out there, the greater the variety of people who will pay attention to them.
Prizes and discounts are a great way to get the ball rolling. Limited-time discounts can create a sense of urgency that’ll help you move more copies in that early release phase. Send out promotional codes, do a limited time freebie download of some products and/or raffle off some brand marketing products to those who download the app early on, and watch your sales numbers rise.
After you’ve done your initial app marketing, your next task is to monitor how the word is getting out about the new app. If there are glitches or issues that require assistance, get to it pronto before it becomes an actual problem—people are a lot more forgiving of bugs than they are of shoddy support and maintenance.
You also need to be keeping on top of social media: reshare mentions, and be generous in linking back to places that give you good reviews—they did you a solid, and rewarding them helps our whole marketing circle of life sustain itself. Resharing positive reviews is great because it gives the other person publicity but also creates FOMO by letting other people know that folks are having a good time with your app.
And that’s it! Five tips for mobile app marketing that will hopefully help guide your app from unknown to indispensable. If you want to read more about digital marketing, check out our articles on 6 Digital Marketing Strategies to Dominate An Online Industry and 7 eCommerce Email Marketing Tips to Increase Conversion Rates. If you’re still in the early planning stages of your app, why not talk to our team of Affordable App Developers? Our developers have 7+ years experience and hundreds of satisfied customers behind them.
Stay in tune and never miss a post when you subscribe.