If you feel that your marketing efforts are now ready to take on a new and necessary strategy, it’s time to consider affiliate marketing. This is important if you want your products to constantly be within a tap or a click of the market’s browsers, and a great way to increase conversions. The thing is, many emerging brands are eager, but a bit unsure of how they can recruit and engage with smaller affiliates. Fret not, for here we outline the affiliates recruitment guide that you can follow to tap into these affiliates and have your brand right on their (and their readers’) radars.
Step 1: Identify what your affiliate base is made up of. Which of them drives the largest amount of revenue? Which segment comprises the most solid ratio of new customer acquisition? When you understand your affiliate base, you’ll know what to prioritize in terms of recruitment strategies.
Step 2: Determine the seasonality of your affiliate strategy. Now that you know which types of affiliates to recruit, you now need to layer in the seasonality factor. For example, if you know that the back-to-school season is going to help your business a lot, then you should go look for the relevant content affiliates that will drive you the traffic and business three months before the said season. This is done to give them enough time to develop and polish the content and the brand campaign.
Step 3: Craft a six-month strategy for identifying affiliates and launching promotions. By this time, you know whom to tap and when to get them onboard. What’s next is to craft your six-month-long strategy for staying on the focus of your recruitment efforts. For example, since August is selling season for you (back-to-school), then make a plan to seek out content affiliates that have good relevance on the same season in May. In the same way, if sales, as well as traffic stemming from current coupons and other deals, will spike in November than September or October should be a good time to begin your recruitment. Target your recruiting promotions to include financial incentives like commission bumps when they first start out, then offer bonuses for first or second sales. For bloggers, it is suggested to provide actual items that will be used in a giveaway for their readers.
Step 4: Recognize Specific Targets as Affiliates. Which websites or even small affiliates will fall right within your existing monthly targets? You can use tools to find out – tools that scan sites for specific keywords, or links that point to specific sites. Look for emerging bloggers that show evidence of valuing their credibility, with blogs listed right on their sites as relevant to theirs. Check out their social media (Facebook, Pinterest, and Instagram) and see if there’s a small (but growing, active, and healthy) following that you know that’s sure to spike in the weeks or months to come.
Step 5: Execute your plan and evaluate your plan soon after. Send your prospective affiliate a letter detailing why you want to tap him, what value your brand gives to him and his audience, and the necessary details that outline the terms of the partnership. Make it worth his while, but be clear about your expectations, too, about the quality of his output and the targets you are aiming for. When the program starts, run performance reports to ensure that you stay within or exceed your targets. Track the sales and traffic coming in from these new affiliates, and develop new incentives or offers to maintain the relationship.
These affiliates engagement steps should help you find, recruit, and stay in good partnerships with your new affiliates!
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