These days, buying goods and services over the Internet isn’t anything special. With the ability to purchase things literally in the palm of our hands, it is not hard to see how eCommerce has become part of our everyday lives. Businesses are constantly looking for ways to make things easier and more personalized for their customers, and the latest strategy to achieve this is by applying smarter messaging solutions that are directly connected to the eCommerce platform. Here’s a checklist that you can follow to make sure that your strategies are completely aligned with today’s industry standards:
This is applicable to both your website and its corresponding mobile application. In-app eCommerce messaging features include two-way communication, where a client can either alert you about their intention to be on an item wait-list or type up a more specific concern, and you become notified of this communication and respond in turn. Some in-app messaging features have options for real-time communication, if you have enough manpower to run such a feature, or an “I’ll get back to you soon” notice that gives you time to respond. If not, consider investing a chatbot. The technology isn’t perfect, but it can help give you more coverage during employee downtime.
Practically every business on the web these days has its own Facebook page, Instagram account, and whatnot – but not all make a habit of responding to inquiries on these channels. A large number of prospective and returning customers regularly use social media to find out about the latest brands and updates on their product lines, and will not hesitate to hit the Message feature to quickly type in an inquiry. Keeping your customers and making new ones means being on top of these messages.
Connecting your store to an email service is always a good idea, but you can take it one step further by applying personalization options to make sure that the information your clients receive (and can respond to) is tailor-made to their concerns and interests. Website monitoring software can keep track of who among your subscribers spend more time on particular product categories, and this information can help you sort out which particular groups get notices about product lines that they are more likely to cotton to.
These three methods of eCommerce messaging are constantly evolving to introduce new features and refinements that are both for the benefit of customers and businesses, so it is always good to stay on your toes (and stay ahead in the lead, over your competitors) and adapt to the latest version or iteration. Gone are the days when inquiries primarily went through telephone or SMS communication, as this new and usually instantaneous means of communication is the easiest and more preferred option. It’s an exciting new avenue that may come with its own form of challenges and obstacles, but when businesses persist and are determined to utilize its maximum potential they will certainly get to enjoy the benefits that it has to offer them.
Well, you might want to know about making effective eCommerce videos—video is absolutely critical in landing conversions, and you should’ve made it part of your strategy yesterday. That’ll whet your appetite, then you should check out our top tips for promoting your business online.
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