eCommerce has been thriving in the last couple of years, turning over billions every year. From this success, we’ve seen the evolution of yet another form of marketing that’s set to revolutionize the face of eCommerce: social commerce. This year (and the coming years) is showing signs that social commerce will be the trend to pick up – especially on popular platforms such as Facebook, Pinterest, and Twitter. If you’re already on these sites, you need to know some social commerce strategies and how you can utilize them in order to cash in. Here are five of the best tips you need to follow.
Thanks to social media, what a customer thinks about a product – whether good or bad – will make it beyond their personal sphere of friends. Social media users have so much power on product referral that you can’t ignore the influence. As a business owner, make it a point to encourage brand referral to others on a variety of social networks. Offer incentives like discounts and make it a point to do regular engagement. The more you engage with target customers, the higher the chance of positive words about your brand spreading around.
Think of value-added extras to make your brand more attractive. Apart from little extras, streamline the buying experience – make it as short and as simple as possible with multiple payment options so that customers will remember how breezy the whole experience of purchasing at your store is. It can also be good to sell right on the social media site so followers need not leave the network just to check out your store.
Facebook ads are a great way to promote your brand as well as any special offers you have. But before you launch just any random ad, make sure you do competitor analysis and audience research to ensure your ad is as effective as possible.
Even if you have paid ads, it is important to remember that social media engagement is still necessary and greatly contributes to your brand’s organic reach. Make sure that the timing of your posts (along with their frequency) is calculated to reach as many of your target audience as possible. Likewise, see to it that the content is action-driven and facilitates engagement. Know when the majority of your audience is awake and active on social media, and maximize that time block to deliver them the content they want to see.
Out of all the social media channels, Facebook is undoubtedly the biggest. Still, others offer huge business potential for as long as you invest in them. It might not seem like a big ROI at the beginning, but it takes time to build up an effective social presence. There are more than fifty billion messages being exchanged on WhatsApp on a daily basis, and even a thin slice of that will already spell huge returns for your business. Think about how you can employ social commerce strategies for your business and capitalize on that!
These five tips should get you started on cashing in on social commerce. Because technology is constantly evolving, it is important that you know how to keep up to reap the rewards – and of course, for those who are determined to put in the work, there are plenty. If you’re looking for more advice on eCommerce strategy, then you’re in the right place. A good place to start would be conversion optimization, social media strategy, and how to beat shopping cart abandonment.
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