Strategies to Use WordPress for Affiliate Marketing: How to Do It Right

WordPress is not just for your personal diary anymore, as more and more people are getting on it to create affiliate programs and develop their brand’s reach. To get into that affiliate marketing tip on WordPress, you’ll need to understand the four steps that are required and familiarize yourself with affiliate programs and plugins.

For quite some time now, WordPress has been renowned as one of the best platforms for running blogs as well as websites. Many people have enjoyed the profits that come with it, but only after diligent work and faithfully putting action into the best practices that allow them to strive for success. Here, we take you on a basic walkthrough on how to do it yourself.

wordpress affiliate marketing strategies

1: Create or Choose Great Products
At the end of the day, only a great product will make your marketing efforts on WordPress worth it. You would not want to advocate for something that doesn’t work, would you? Backing a crummy product is detrimental to your success and having people lose trust and faith in your business is not the way to go. So, before any real hardcore affiliate marketing strategies come into play, ensure that you have 100% confidence in your product.

2: Select the Most Appropriate Platform or Plugin
If you are going to use a platform, it will mean housing your affiliate program outside WordPress while your products are inside it. If you are going to use a plugin, then both things will be managed from within the WordPress admin page. A quick browse through the WordPress page will give you an idea of each plugin or program’s features so you can decide which one is the best to use for your purpose.

3: Enlist Your Affiliates and Brand/Product Representatives
Some of the WordPress platforms available already offer a pre-built affiliate marketer network that you can look up and invite for a possible product promotion. This is definitely a huge advantage because it saves time and you are assured that they are culled from a pool of the “right people”. Whether you are going for a platform or choosing a plugin, promotion of your program will definitely come into play. This is pretty much like product or content promotion. Some of the usual ways of going about it are by sending emails, featuring guest posts, investing in blogger outreach, and more. What all of these have in common is that they should be directing your chosen affiliates straight to an active landing page.

4: Monitor, Manage, and Boost
Make sure that you use different tools that will help you monitor, manage, and boost your affiliate program. There are costs to these (including your time), and an understanding of just how efficient each one is becomes highly important in knowing how helpful they are in growing and maintaining your burgeoning affiliate program.

First, you need to have an affiliate platform with which to operate and boost your program. It will cost you a bit, but there are many benefits such as the access to the affiliate network and even the ability to automate the process of maintaining the program for you. One example is ShareASale, which is one of the larger networks, they also offer continuous training programs to help you stay on top of your partner game. They offer cool features such as the ability to sort your partners into different groups by way of segmentation tags. There’s also ImpactRadius, another network who present the unique feature of allowing you to own partnerships instead of just “renting” them out from the network. These are just some examples, and there are more to check out when you start exploring what’s there to see.

Next, there’s the affiliate plugin. These make WordPress a well-oiled affiliate marketing platform, with all the tools needed for growing and managing it right on the backend. The benefit of affiliate plugins is you have both total control and ownership of your network. On the other hand, there is a lot of time spent on management tasks to ensure that everything runs smoothly. An example of an affiliate plugin is AffiliateWP, which is said to be the best option out today. It has reliable tracking of partners, easy registrations for partners, coupon codes, and more. There are others out there, but if you want to play it safe this particular one is very highly regarded.

In sum, there’s a lot to do before you become super savvy at affiliate marketing on WordPress, however, it can be done. For as long as you know WordPress affiliate marketing strategies and you’re willing to put in the necessary work and investment, you’ll be on your way towards enjoying your profits!

 
Written by:
Brian is an avid follower of online industries, with a special focus on retail platforms. He believes that e-commerce will one day surpass brick and mortar stores in the modern world. Brian Hill, being in the field of Marketing and Advertising expertise in social media strategies. Social media, being the most important part of business success in the age of digital marketing, there are some of the key elements to success in customer engagement and conversion. Having an extensive experience in web hosting and design, maintenance support, CMS, CRM, and project management, Brian is the founder and CEO of LongTail Technology, a successful, entrepreneurial U.S.-based web development firm. He takes immense interest in exploring the latest trends in the industry and expressing himself explicitly through some of his beautiful and amazing pieces of writings. He also possesses a strong interest in web designing and illustrations. His articles on innovative social media strategy have helped many entrepreneurs with better advantages when it comes to cost, quality of service and turnaround times.
 

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