Could your website use a facelift? Instead of simply changing up the background or switching to a nicer font, consider investing in a full-blown revamp. The world moves fast, and a website that looks outdated is going to drive away customers and drive down conversion rates. You owe it to yourself and your customers to have a cutting-edge site. Here is a short checklist of the things you need to consider:
UI and UX are core components of modern web design. You want your users to be able to easily find what they want, you want to engage them with your conversion pipeline, and you want them to have a good time that keeps them coming back. These goals are often in conflict with one another, and it’s important to analyse how well your site is doing them. Remove extraneous menus and pages, make sure key pathways are obvious and easy to follow, and avoid annoying popups or distractions.
Changing your color palette will give your website a fresh look, just like adding a fresh coat of paint to a bedroom. Choose two or three dominant colors and one or two accents (e.g. pink and gray as dominant colors with black and gold as accents). 2016 is seeing a lot of bold palettes with gentle pastel accents—soft blues and pinks to offset stronger main elements.
Apart from your usual posts, add more depth to your website with video posts, plugins, and other interactive extras. These keep things interesting so visitors want to stay longer. You can even include a forum so your visitors can come together and become a community—while community-building takes work and constant maintenance, it’s one of the most reliable ways to create customer loyalty.
If your website is bigger and better, then naturally you will gain a bigger audience. One way to both help generate this and also take advantage of it is to have a post subscription service in place. Encourage your visitors to sign up and subscribe to your latest email posts so they never miss your announcements—this gets new users coming back, and keeps old users in the loop and gives them reasons to stay. Incentivise account creation with discounts or freebies, then leverage it to get them moving town your conversion funnel. Create a free introductory membership and eventually start introducing paid access to bigger and better resources/content.
Branding is one thing your revamp checklist may be missing because it’s not something you think of when it comes to “website improvements”. Nothing is more crucial in this day and age than your brand. You can’t just sell people things: you need to have an identity. Everything about your site—palette, typefaces, copy, even things like error messages—should convey a sense of personality that lets buyers know who you are and what you’re about. Think about your brand like a person, and ask what that person would be like. People naturally build strong social connections with other people, and good brand-building uses that natural bonding mechanism to get them to like your brand.
If you’re interested in reading more about the cutting edge of web design, you should check out 10 Website Design Tips, or Four More Website Design Tips. If you want to bring a professional onboard, why not talk to our incredible (and affordable!) web design team?
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