With social interactions transitioning from public to private, social messaging apps are now being seen as that which holds great potential for marketing. Utilizing it to improve brand services and making customer support more personal are just some of the opportunities that social messaging apps can be harnessed by brands.
It’s pretty common these days to have one or two social messaging apps on one’s smartphone. After all, it’s the easiest way to communicate with your contacts from all over the world. Because of the strong and ever-growing consumer base that these social messaging apps currently enjoy, these apps are poised to become the next big thing in the digital marketing channel industry.